To posttest an ad for Maytag appliances, interviewers could ask consumers what appliance ads they have seen in the last month.

Question

Quizplus · Accepted Answer

By asking consumers what appliance ads they have seen in the last month, the interviewers can determine if the Maytag ad was noticed and remembered by the target audience. This can be used to evaluate the effectiveness of the ad and if it increased brand awareness.

To Posttest an Ad for Maytag Appliances, Interviewers Could Ask