A customer browses through several online retail sites and examines product descriptions of several different styles and brands of bed linens. The customer then goes to Macy's and purchases a set of flannel sheets that he had read about on another retailer's site. The purchase of this set of flannel sheets is most clearly an example of ________.
A) m-commerce
B) shopping cart abandonment
C) digitally influenced purchasing
D) virtual experiential marketing
E) distressed inventory

Question

Quizplus · Accepted Answer

The customer's purchase of the flannel sheets was influenced by the product descriptions he read on other online retail sites, which fall under digitally influenced purchasing. Choices A, B, D, and E do not accurately describe this scenario.

A Customer Browses Through Several Online Retail Sites and Examines