A marketing strategy that enhances the shopping experience for experiential shoppers, creating excitement and encouraging impulse purchases is called ________.
A) sweethearting
B) retail borrowing
C) omnichannel marketing
D) nonstore retailing
E) retailtainment

Question

Quizplus · Accepted Answer

The marketing strategy described in the question refers to retailtainment, which involves creating an engaging and entertaining shopping experience for customers in order to drive sales and encourage impulse purchases. Sweethearting refers to a type of employee theft, retail borrowing is when one store lends merchandise to another store, omnichannel marketing refers to a seamless shopping experience across multiple channels, and nonstore retailing refers to selling products without a physical retail location.

A Marketing Strategy That Enhances the Shopping Experience for Experiential