The environment in which service is delivered is referred to as the ________.
A) service encounter
B) servicescape
C) onmichannel
D) operational factor
E) locational factor

Question

Quizplus · Accepted Answer

The environment in which service is delivered is referred to as the servicescape. Servicescape is the physical environment in which the service is delivered, and it plays an important role in shaping the customer experience. It includes the layout and design of the physical space, decor, lighting, and ambiance of the service facility or location. The service encounter refers to the interaction between the customer and the service provider, while onmichannel, operational factor, and locational factor are not directly related to the environment in which service is delivered.

The Environment in Which Service Is Delivered Is Referred to as the ________