Modifications to certain characteristics of what is being marketed are integral to the ________ approach.
A) pure selling
B) product improvement
C) market improvement
D) product fulfillment
E) market fulfillment

Question

Quizplus · Accepted Answer

The product improvement approach focuses on modifying certain characteristics of what is being marketed in order to improve its appeal and effectiveness in the market. Option A (pure selling) refers to the approach of simply pushing the product without any alterations, while options C (market improvement), D (product fulfillment), and E (market fulfillment) are not commonly recognized approaches in marketing.

Modifications to Certain Characteristics of What Is Being Marketed Are