Which of the following is the term for the firms and individuals who help move a product to the consumer or the business user?
A) product managers
B) channel leaders
C) channel intermediaries
D) enterprise resource planners
E) franchisees

Question

Quizplus · Accepted Answer

Channel intermediaries are the firms and individuals who help move a product to the consumer or the business user. Product managers are responsible for developing and marketing a product. Channel leaders may refer to managers within the channel intermediaries or the company's own sales team. Enterprise resource planners are software systems used for managing resources within an organization. Franchisees are individuals or firms who operate under the brand and business model of a larger company.

Which of the Following Is the Term for the Firms