Channel members can help producers by identifying customer complaints, customer preferences, and new competitors in the market. These are all examples of the ________ function of channel intermediaries.
A) communication
B) marketing
C) facilitating
D) diverting
E) risk-taking

Question

Quizplus · Accepted Answer

Communication is the function of channel members that involves relaying information between the producer and the end customer. In this case, channel members are helping producers by communicating customer complaints, preferences, and new competitors in the market. This feedback helps producers to improve their products and stay ahead of competitors.

Channel Members Can Help Producers by Identifying Customer Complaints, Customer