Which of the following is NOT a channel intermediary?
A) the supplier of the raw materials used to make glass windows
B) the distributor who sells stained glass windows
C) the wholesaler who buys the stained glass window from its creator
D) the showroom that displays glass windows for customers to see
E) the manufacturers' agent who sells the stained glass windows

Question

Quizplus · Accepted Answer

A channel intermediary is a middleman who helps in the distribution of the product from the manufacturer to the end consumer. A supplier of raw materials used to make glass windows is not a channel intermediary as they are a part of the supply chain and do not assist in the distribution of the final product.

Which of the Following Is NOT a Channel Intermediary