Leadership in a(n) ________ is assumed not through common ownership or contractual ties but through the size and power of a single dominant channel member.
A) horizontal marketing system
B) administered vertical marketing system
C) corporate vertical marketing system
D) conventional marketing system
E) multiple distribution system

Question

Quizplus · Accepted Answer

In an administered vertical marketing system, leadership is assumed through the size and power of a single dominant channel member who administers and coordinates the activities of the other members. The other options do not involve a single dominant channel member.

Leadership in A(n) ________ Is Assumed Not Through Common Ownership