When the NewWay Dry Cleaners and The Easy Laundromat in your hometown join forces to pursue a new marketing opportunity, they are forming a horizontal marketing system.

Question

Quizplus · Accepted Answer

When two companies within the same industry join forces to pursue a common goal, it is a horizontal marketing system. In this case, the NewWay Dry Cleaners and The Easy Laundromat are both in the laundry business, so they are forming a horizontal marketing system.

When the NewWay Dry Cleaners and the Easy Laundromat in Your