Mach 5 razor blades must be used in the Mach 5 razor. Which type of pricing is most likely used for the razor blades?
A) penetration
B) value
C) captive
D) two-part
E) uniform delivered

Question

Quizplus · Accepted Answer

Captive pricing is most likely used for the razor blades in this scenario as they can only be used with the Mach 5 razor, therefore creating a captive market. Customers who have invested in the razor will have little choice but to also purchase the corresponding razor blades.

Mach 5 Razor Blades Must Be Used in the Mach