A penetration price is typically used when the company introducing a new product wants to quickly gain market share.

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A penetration price is a pricing strategy used to quickly gain market share by setting a low price for a new product. This can help a company to increase its customer base and establish a foothold in the market. Once the company has gained a strong position, it may then raise prices to increase profits.

A Penetration Price Is Typically Used When the Company Introducing