Consumers usually perceive higher-priced products as ________.
A) out of reach for all but the wealthy
B) having high quality
C) having low profit margins
D) having cost-based prices
E) being in the introductory stage of the product life cycle

Question

Quizplus · Accepted Answer

Consumers generally equate higher prices with higher quality. They believe that more expensive products are of better quality and offer better value.

Consumers Usually Perceive Higher-Priced Products as ________