Active Beverages Targets the Same People Who Watch the Gravity

Active Beverages targets the same people who watch the Gravity Games and enjoy skateboarding, in-line skating, mountain biking, and other extreme sports. It makes high-energy drinks for this target market. It does not attempt to make any drinks that are not targeted to this market. Active Beverages uses a(n) ________.

A) undifferentiated marketing strategy
B) filling-out product strategy
C) cannibalization strategy
D) limited-line product strategy
E) brand extension strategy