A watch manufacturer added a watch to its product line that was higher priced than the models it already carried. The company used a two-way stretch strategy.

Name: A watch manufacturer added a watch to its product line that was higher priced than the models it already carried. The company used a two-way stretch strategy.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A two-way stretch strategy involves adding products at both higher and lower price points, whereas adding only a higher-priced product is an upward stretch.

A Watch Manufacturer Added a Watch to Its Product Line