Kellogg's has marketed Special K cereal for a number of years to a loyal customer base. Its introduction of a new cereal called Special K with Red Berries is an example of a(n) ________ strategy.
A) cannibalization
B) cobranding
C) brand extension
D) upward line stretch
E) downward line stretch

Question

Quizplus · Accepted Answer

Brand extension involves introducing a new product or service under an existing brand name, in this case, Special K.

Kellogg's Has Marketed Special K Cereal for a Number of Years