Colgate-Palmolive replaced its brand management structure with a product category management structure. A manager who had once managed Colgate toothpaste now manages all of the company's dental products. Under Colgate's new system, a product category manager would have ________.
A) profit and loss responsibility for all dental products
B) completely different duties than the brand manager had
C) less direct authority to achieve goals
D) no authority over functions, other than marketing, that affect dental products
E) no authority over international dental product sales

Question

Quizplus · Accepted Answer

Under the new product category management structure, a manager has profit and loss responsibility for all products within their assigned category. Therefore, a product category manager would have profit and loss responsibility for all dental products.

Colgate-Palmolive Replaced Its Brand Management Structure with a Product Category