Long-term profitability will not be affected if the brand managers offer an excess of coupons or cents-off packages to customers.

Question

Quizplus · Accepted Answer

Offering an excess of coupons or cents-off packages to customers can lead to a decrease in perceived value of the product and brand, and can also attract price-sensitive customers who may not be loyal to the brand. This can ultimately lead to a decrease in long-term profitability.

Long-Term Profitability Will Not Be Affected If the Brand Managers