________ are consumer products for which a consumer either has little awareness or interest until a need arises. These products require a lot of advertising, personal selling, and other marketing efforts.
A) Specialty products
B) MRO products
C) Unsought products
D) Shopping products
E) Staple products

Question

Quizplus · Accepted Answer

Unsought products are consumer products that are not actively searched for or required by consumers until a need arises. These products require a lot of marketing efforts since consumers may not have any previous awareness or interest in them. Examples of unsought products include life insurance, funeral services, and medical procedures.

________ Are Consumer Products for Which a Consumer Either Has