The first step in the product adoption process, or adoption pyramid, is ________.
A) product evaluation
B) awareness
C) problem recognition
D) evaluation
E) interest

Question

Quizplus · Accepted Answer

The first step in the product adoption process is awareness, which means that the consumer becomes aware of the existence of the product but does not yet have any information about it. The other choices come after awareness in the adoption process.

The First Step in the Product Adoption Process, or Adoption