Consumers would perceive a ceiling fan as having greater trialability than a new kind of snack food.

Question

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Trialability refers to the ease with which a new product can be tried on a limited basis before making a full commitment. A new kind of snack food is typically easier for consumers to try once or in small quantities compared to a ceiling fan, which requires installation and is a more significant commitment.

Consumers Would Perceive a Ceiling Fan as Having Greater Trialability