Demographic variables are so frequently used in market segmentation because they ________.
A) create smaller segments than other methods do
B) create more easily reached segments than other methods do
C) do not involve stereotypes
D) are easy to measure in comparison to many other methods
E) involve fewer attributes to consider than other methods do

Question

Quizplus · Accepted Answer

Demographic variables are easy to measure in comparison to many other methods of segmentation, such as psychographic or behavioral segmentation. They include characteristics such as age, gender, income, and education level, which can be easily obtained through surveys, census data, or customer databases.

Demographic Variables Are So Frequently Used in Market Segmentation Because