Magazines targeted to people who love in-line skating, people who enjoy cooking, or people who prefer living more simply use ________ segmentation variables.
A) demographic
B) ethnographic
C) geodemographic
D) socioeconomic
E) psychographic

Question

Quizplus · Accepted Answer

Magazines targeted to people who love in-line skating, people who enjoy cooking, or people who prefer living more simply use psychographic segmentation variables. Psychographic segmentation is based on lifestyle, values, attitudes, interest, and personality traits.

Magazines Targeted to People Who Love In-Line Skating, People Who