A viable target market should ________.
A) have needs that can adequately be served by the marketer
B) not be reachable by other organizations
C) have the same needs as similar-sized groups
D) be the most profitable possible target market
E) be the largest possible market

Question

Quizplus · Accepted Answer

A viable target market should have needs that can adequately be served by the marketer. Otherwise, the marketer will not be able to provide satisfactory solutions and services to the target market. Reachability, similarity in needs with similar-sized groups, size, and profitability are also important but should not be the sole criteria for selecting a target market.

A Viable Target Market Should ________