A company that uses a(n) ________ targeting strategy is appealing to a broad spectrum of people.
A) fragmented
B) undifferentiated
C) concentrated
D) differentiated
E) customized

Question

Quizplus · Accepted Answer

An undifferentiated targeting strategy, also known as mass marketing, targets the entire market without any specific segmentations. Therefore, it appeals to a broad spectrum of people by offering products or services that are designed to meet the needs of the entire market.

A Company That Uses A(n) ________ Targeting Strategy Is Appealing