An industrial manufacturer that works with one or a few large clients and develops products that only these clients will use is most likely to implement a(n) ________ strategy.
A) undifferentiated targeting
B) homogeneous
C) customized marketing
D) bottom-of-the-pyramid
E) differentiated targeting

Question

Quizplus · Accepted Answer

A customized marketing strategy involves tailoring products or services to meet the specific needs of individual customers or a small group of customers. This is often the case for industrial manufacturers who work closely with large clients to develop products that are unique to their needs. They may not have a broad target market and therefore a more personalized approach is necessary.

An Industrial Manufacturer That Works with One or a Few