Robert has taken up bicycle riding as a hobby and as a way to maintain his physical stamina. He understands he will need to get adequate water when he is bike riding, so he wants to buy a hydration system. Having gathered a great deal of information, he has decided to compare three systems: Waterbags for Roadies, Supertanker Hydropacks, and Fast Water. Robert is in the ________ stage of his purchase decision.
A) problem recognition
B) evaluation of alternatives
C) product choice
D) postpurchase evaluation
E) information choice

Question

Quizplus · Accepted Answer

Robert has already recognized the problem (the need for a hydration system) and is now in the stage of evaluating alternatives. He has gathered information on the three systems and is comparing them to make a decision.

Robert Has Taken Up Bicycle Riding as a Hobby and as a Way