In today's environment of hyperchoice, consumers actually make poorer decisions and feel more frustrated than when they had fewer choices.

Name: In today's environment of hyperchoice, consumers actually make poorer decisions and feel more frustrated than when they had fewer choices.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This is supported by research findings which suggest that an abundance of choice can lead to decision paralysis, anxiety, and dissatisfaction with the chosen option. This is known as the paradox of choice.

In Today's Environment of Hyperchoice, Consumers Actually Make Poorer Decisions