McDonald's placement of a small toy in each Happy Meal as a reward for coming to the fast-food restaurant and ordering its food is based on which theory of learning?
A) operant conditioning
B) subliminal advertising
C) cognitive learning
D) classical conditioning
E) observational learning

Question

Quizplus · Accepted Answer

Operant conditioning involves using rewards or punishments to increase or decrease the likelihood of a behavior occurring. In this case, the small toy is a reward given to children for ordering a Happy Meal, which increases the likelihood that they will want to come back and order it again in the future.

McDonald's Placement of a Small Toy in Each Happy Meal