A marketer of hair care products targeted at African American women created an advertising message that told the women their hair could be worn any way they wanted, not just straight. The message suggested the women did not need to conform to the mainstream media definition of beauty. It is most accurate to say that this ad was based on an understanding of ________.

Question

Quizplus · Accepted Answer

The ad message suggests that the marketer understands the self-concept of their target market and aims to empower African American women to embrace their natural hair and individual beauty rather than conforming to social norms dictated by the mainstream media.

A Marketer of Hair Care Products Targeted at African American