Which of the following refers to the hundreds of millions of global consumers who now have a level of purchasing power that allows them to afford high-quality products offered by multinational companies?
A) reference group
B) social class
C) mass class
D) opinion leaders
E) microculture

Question

Quizplus · Accepted Answer

The term "mass class" refers to the group of consumers who have enough purchasing power to afford high-quality products offered by multinational companies. This group was identified in a research study by McKinsey & Company and has been the target of many multinational companies in recent years. The other options listed do not specifically refer to this group of consumers.

Which of the Following Refers to the Hundreds of Millions