Jane's aunt wants a cashmere blanket to put over her legs when she watches television from her favorite chair. Jane could drive 50 miles and pay $90 for the blanket, or she could order one off the internet for $168. Because Jane works 50 hours a week, cares for three children, and tries to help her aunt, she opts to buy the blanket on the internet. This is an example of how ________ influences the consumer decision-making process.

Question

Quizplus · Accepted Answer

Jane's decision to buy the blanket on the internet is influenced by her time poverty, as she is prioritizing her limited time to care for her children and help her aunt rather than taking the time to drive to the store.

Jane's Aunt Wants a Cashmere Blanket to Put Over Her