According to traditional American ________, men are not supposed to like movies that are described as "chick flicks," and women are not supposed to like movies that emphasize violence and destruction.

Question

Quizplus · Accepted Answer

The statement relates to traditional American sex roles, which prescribe certain behaviors, values, and attitudes for men and women based on their gender. Social classes, subcultures, situational influences, and reference groups may have an influence on consumer behavior, but they are not the primary determinant of what types of movies men and women are expected to like.

According to Traditional American ________, Men Are Not Supposed to Like