The ________ is the member of the buying center whose primary function is handling the details of the transaction.

Question

Quizplus · Accepted Answer

The buyer is responsible for handling the details of the transaction, such as negotiating terms and making the actual purchase. The gatekeeper controls access to the buying center, the decider makes the final decision, the initiator identifies the need for the product or service, and the influencer provides input and advice during the decision-making process.

The ________ Is the Member of the Buying Center Whose