A firm's top executive team is often called the "C-suite" because of the focus on customers in today's marketing environment.

Name: A firm's top executive team is often called the "C-suite" because of the focus on customers in today's marketing environment.
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The term "C-suite" refers to the senior executives in a company, typically with titles starting with the letter "C" such as CEO, CFO, and CMO. The focus on customers is important in marketing, but it is not the sole reason for the term "C-suite."

A Firm's Top Executive Team Is Often Called the "C-Suite