Explain the relationship between one-to-one marketing and CRM.
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Q16: CRM firms focus on increasing their share
Q17: Through its CRM program, an online clothing
Q18: A company's first step in one-to-one marketing
Q19: A firm's top executive team is often
Q20: Which of the following statements about CRM
Q22: To better tailor the services it offers
Q23: During the interact step of one-to-one marketing,
Q24: Describe the four steps of one-to-one marketing.
Q25: The final stage in one-to-one marketing is
Q26: The Union Express website tracking a lost
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