Prep for Success is an educational services company that specializes in preparing students for selective private school entrance exams. Prep for Success sends information about its services to consumers who have purchased school supplies such as backpacks and lunchboxes online and who live in a community with an average household income of above $85,000 per year. This is an example of a company using ________ to identify and contact potential customers.

Question

Quizplus · Accepted Answer

This is an example of a company using Big Data to identify and contact potential customers. They are analyzing and using data on household income and purchasing behavior to target their marketing efforts.

Prep for Success Is an Educational Services Company That Specializes