Tabak catalog retailer studies about 3,500 variables over the lifetime of a customer's relationship. Through ________, it has found that customers who change residences are three times more likely than customers who do not move as frequently to buy tables, color printers, and decorative products but are no more likely to buy jewelry or footwear.
A) data mining
B) prospecting
C) machine learning
D) sentiment analysis
E) customer acquisition

Question

Quizplus · Accepted Answer

The passage indicates that Tabak catalog retailer studies over 3,500 variables, which suggests that they are using data mining to collect and analyze large amounts of data. The passage then goes on to describe how this analysis led to the discovery that customers who change residences are more likely to buy certain products. This is also characteristic of data mining, which can uncover patterns and correlations within large data sets. Therefore, A (data mining) is the best answer.

Tabak Catalog Retailer Studies About 3,500 Variables Over the Lifetime