A catalog retailer studies about 3,500 variables over the lifetime of a customer's relationship. It has found that customers who are married, are between the ages of 31 and 44, and have moved within the past year are its most profitable customer segment. By sending promotional offers to noncustomers who also fit this description, this catalog retailer has engaged in ________.
A) customer retention
B) customer acquisition
C) customer abandonment
D) artificial intelligence
E) market basket analysis

Question

Quizplus · Accepted Answer

The catalog retailer is trying to acquire new customers by sending promotional offers to people who fit the same description as their most profitable customer segment. This is an example of customer acquisition.

A Catalog Retailer Studies About 3,500 Variables Over the Lifetime