A catalog retailer studies about 3,500 variables over the lifetime of a customer's relationship. It has found that customers who are single, between the ages of 22 and 35, and have no children are its least profitable customer segment. By severely reducing the number of communications and promotional offers sent to this segment, this catalog retailer has engaged in ________.
A) customer retention
B) customer acquisition
C) customer abandonment
D) web scraping
E) market basket analysis

Question

Quizplus · Accepted Answer

Customer abandonment, as the retailer is intentionally reducing communication and offers to a specific customer segment in order to decrease their profits and potentially discontinue their business relationship. The other options are not applicable to the situation described.

A Catalog Retailer Studies About 3,500 Variables Over the Lifetime