Which of the following could a retailer use to determine which of two different marketing messages generates the most sales?
A) predictive analytics
B) churn rate
C) A/B test
D) cost-per-impression
E) cost-per-click

Question

Quizplus · Accepted Answer

A/B testing involves testing two different marketing messages on randomly selected groups of customers and then analyzing the sales data to determine which message resulted in more sales. This is the most direct and reliable way for a retailer to determine which marketing message is more effective. Predictive analytics, churn rate, cost-per-impression, and cost-per-click are all useful tools for retailers, but they are not specifically designed to measure the effectiveness of different marketing messages.

Which of the Following Could a Retailer Use to Determine