Through ________ pricing, a marketer pays for an advertisement based on how many times an advertisement appears on a webpage viewed by users.

Question

Quizplus · Accepted Answer

Cost-per-impression, also known as cost-per-thousand-impressions (CPM), is a pricing model where the advertiser pays for each instance an ad is displayed on a webpage viewed by users. The term "impression" refers to a single appearance of an advertisement on a webpage, regardless of whether the user interacts with the ad or not. This model is commonly used for brand awareness purposes.

Through ________ Pricing, a Marketer Pays for an Advertisement Based