Which of the following is a measure of the percentage of customers who defect over a given period of time?
A) cost-per-impression
B) churn rate
C) conversion rate
D) click-through rate
E) A/B test

Question

Quizplus · Accepted Answer

Churn rate is a measure of the percentage of customers who stop using or buying from a company over a given period of time. The other options are different measures of online marketing performance.

Which of the Following Is a Measure of the Percentage