To track the effectiveness of a campaign in a nondigital marketing channel, a firm can set up a(n) ________ that engages the consumer and enables the firm to track the relationship between the marketing effort and its desired outcome.
A) search engine
B) web scraper
C) landing page
D) conversion
E) omni channel

Question

Quizplus · Accepted Answer

A landing page is a single web page that is designed specifically for a marketing campaign with the goal of converting visitors into leads or customers. By tracking the number of visitors to the landing page and the number of conversions, a firm can measure the effectiveness of the campaign. This is not possible with options A, B, D, or E which are all related to digital marketing channels.

To Track the Effectiveness of a Campaign in a Nondigital