Which of the following is NOT an example of a marketing metric?
A) margin on sales
B) churn rate
C) touchpoint
D) cost-per-order
E) click-through rate

Question

Quizplus · Accepted Answer

Touchpoint is not a marketing metric, it refers to any point of contact between a customer and a brand, but it is not a measurable data point. The other choices are all examples of marketing metrics that marketers use to track the success of their campaigns and assess their return on investment (ROI).

Which of the Following Is NOT an Example of a Marketing