To determine the ________, marketers need to know the total advertising costs and the total number of purchases made.
A) churn rate
B) conversion rate
C) cost-per-order
D) click-through rate
E) margin on sales

Question

Quizplus · Accepted Answer

Cost-per-order (CPO) is the measure of the cost of each purchase made as a result of an advertising campaign. To calculate CPO, marketers need to divide the total advertising costs by the total number of purchases made. This metric helps to measure the effectiveness of an advertising campaign in terms of generating sales.

To Determine the ________, Marketers Need to Know the Total