In marketing metrics terms, a(n) ________ is a desired consumer action.
A) bounce
B) conversion
C) share
D) control
E) optimization

Question

Quizplus · Accepted Answer

A conversion is a desired consumer action such as making a purchase or signing up for a newsletter. A bounce refers to when a user visits a website but leaves quickly without interacting, a share refers to when a user shares content on social media, control and optimization are not marketing metrics terms.

In Marketing Metrics Terms, A(n) ________ Is a Desired Consumer