________ is the process of collecting, analyzing, and interpreting data about customers, competitors, and the business environment to improve marketing effectiveness.
A) Market research
B) Marketing management
C) Competitive intelligence
D) Market intelligence
E) Internal marketing

Question

Quizplus · Accepted Answer

Market research involves the systematic gathering, recording, and analyzing of information about customers, competitors, and the business environment. The aim is to identify and understand market opportunities, segment customers, evaluate the effectiveness of marketing strategies, and make informed business decisions. Marketing management, on the other hand, focuses on planning, implementing, and controlling marketing programs to achieve organizational goals. Competitive intelligence is the process of gathering and analyzing information about competitors and the competitive environment. Market intelligence refers to the broader process of gathering and analyzing information about the market, including customers, competitors, and the business environment. Internal marketing involves promoting a company's products, services, or ideas to its employees or other internal stakeholders.

________ Is the Process of Collecting, Analyzing, and Interpreting Data