Barry was sitting on a bench near the center of the shopping mall waiting for his wife to finish her shopping when he was approached by a woman holding a clipboard and a dress shirt. She asked if Barry had the time to answer a few questions about the shirt. After Barry examined the shirt, the woman asked him to assess the quality of the shirt and to state how much he would be willing to pay for the shirt. Barry participated in a(n) ________.

Question

Quizplus · Accepted Answer

Barry was approached in a public place and asked to participate in a short survey or interview, which is known as an intercept. The other answer choices do not accurately describe the situation. A focus group involves a small group of people discussing a product or service in-depth; an observational interview involves observing a participant's behaviors without asking direct questions; an expert panel involves a group of recognized authorities discussing a topic; and an experimental interview involves testing different interview techniques on participants.

Barry Was Sitting on a Bench near the Center of the Shopping