A(n) ________ is a document that describes the marketing environment, outlines the marketing objectives and strategies, and identifies how the company will implement the strategies.

Question

Quizplus · Accepted Answer

The description provided in the question matches the definition of a marketing plan. A communications plan focuses on how to communicate with stakeholders, a business plan covers all aspects of the business, an operational plan outlines how business operations will be executed, and a financial plan focuses on financial projections and budgets.

A(n) ________ Is a Document That Describes the Marketing Environment